Sony Lays Groundwork for Internal Startups to Expand Business Overseas: Launches Hatsuhiko™ Test Marketing Platform to Ascertain Foreign Market Needs and Open Dialogue with Customers Outside Japan

Tokyo, Japan – To further accelerate the growth of its new business ventures, Sony Corporation (“Sony”) today launched “Hatsuhiko,” a test marketing platform designed for markets outside Japan and tailored for internal startups nurtured within its Seed Acceleration Program (“SAP”).

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